![]() ![]() We could see that our designers craved a more flexible, playful system that would allow them to tell stories, explore big ideas, and energize our community. ![]() Assets for presentations, social media, and in-person happenings were being created by different teams, and the interpretation of our design guidelines was a bit, um, how do we put this? A bit relaxed. We saw that designers were pushing our Spotify Design brand system to the breaking point. Then in September of last year, we stood back, took a hard look at what we’d done, and realized we’d missed an opportunity. ![]() We started developing a brand for our discipline through an external website, social media ( Twitter and Instagram), and cool events. In 20, Spotify began to play a stronger role in the global design community. Its companion piece (coming soon!) will show how we applied the new brand to this bright and shiny website that you’re currently looking at. This first installment will cover the rebrand of Spotify Design. We’ll explain what we did and why we did it, plus tell you what we learned about wrangling stakeholders and embracing color in the age of dark themes. ![]() From there, simply screenshot any of those pages and leave it to others to draw conclusions about how a green song would sound, thanks to Spotify Palette.In this two-part article, we’ll give you the scoop on our collaborative project to level up our Spotify Design brand. It's as inexplicable as it is compelling, Finally, the last option in the menu displays the palette once again. Spotify Palette will reveal a collection of images or pieces of art from the Google Arts and Culture database with color schemes similar to the user's palette. A second option links to an interesting artistic display. Each song is, of course, a link to open the track on Spotify and further validate the data. One leads to a list of songs from the past six months that influenced the created palette. For example, a person with a playlist dominated by high-energy tunes might be told they have a red palette because " Red is the color of passion or desire and can also be associated with energy." Below that explanation will also be a handful of esoteric stats about the music used to build the palette, such as " Average Valence" or " Average Energy."Ī small "hamburger" icon on the screen opens a menu with three options. Scrolling down will reveal a succinct explanation of what those colors represent. ![]()
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